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free shipping on orders $75

free shipping on orders $75

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wearable textures, gorgeous colors

THE xoxo GINA DIFFERENCE

THE xoxo
GINA DIFFERENCE

future
forward
innovation

always
cruelty free

feel good
formulas

caring youth
boost in
every shade

all inclusive
beauty for
everyone

layer & blend
your signature
shade

Experience the fusion of color, care, and innovation that sets xoxo Gina apart in the beauty world

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beauty that empowers you

Founded by visionary entrepreneur Gina, xoxo Gina is built on the belief that beauty empowers. With a mission to create inclusive, high-quality products, we inspire confidence, celebrate individuality, and empower you to not only embrace your beauty but also build your own social selling business. Our vision is simple: to help everyone reach their fullest potential while creating a life they love.

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BE BOLD

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BE beautiful

Exclusive perks with every purchase, making your beauty journey even more rewarding.

Build a business that’s all your own. Your story, your success, your royalties.

Beauty must haves

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fall in love with xoxo gina

KATARINA

5 lip review

MELINDA

5 lip review

LIZBETH

5 lip review

KIMBERLY

5 lip review