xoxo GINA POWERFUL
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A rich crimson, subdue red hue exudes strength and elegance

POWERFUL is the deep, rich red that adds a touch of sophistication to any look. Perfect for warmer skin tones, this shade offers a luxurious, velvety finish that elevates your style. 

The deep crimson hue brings out the warmth in your complexion, creating a bold, yet refined statement. 

Designed for all-day wear, POWERFUL keeps your lips looking stunning and feeling comfortable from morning to night. This shade is all about exuding quiet confidence and timeless elegance.

Embrace the depth and richness of POWERFUL—add this must-have shade to your collection and let your lips speak volumes

Beauty Refresh Pricing

$32.40

The xoxo Gina Beauty Refresh Program ensures you never run out of favorites with automatic reorders. Choose your reorder rate at check-out.

Enjoy 10% off

Everyday Pricing

$36.00

Color and Care, Yours Every day


BEFORE AND AFTER


A rich crimson, subdue red hue exudes strength and elegance

POWERFUL is the deep, rich red that adds a touch of sophistication to any look. Perfect for warmer skin tones, this shade offers a luxurious, velvety finish that elevates your style. 

The deep crimson hue brings out the warmth in your complexion, creating a bold, yet refined statement. 

Designed for all-day wear, POWERFUL keeps your lips looking stunning and feeling comfortable from morning to night. This shade is all about exuding quiet confidence and timeless elegance.

Embrace the depth and richness of POWERFUL—add this must-have shade to your collection and let your lips speak volumes

So creamy and long lasting

These glide on so easily and they last all day. I am obsessed and so looking foward to see what comes next from this brand!

- Paige Alexander

Silky SMOOTH!!!!

I love how smooth this was to apply! It’s such a pretty color! I want them all.

- Aspen May

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