ASSERTIVE
xoxo GINA ASSERTIVE
LIP GLAZIERS LUMINOUS GLOSS
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Rich gold for 24K shine

A rich gold gloss that delivers a 24K shine, ASSERTIVE is designed to make your lips stand out. This glamorous shade adds a bold, metallic finish that’s perfect for special occasions or whenever you want to feel like gold.

Why You Need It: Creates a bold, glamorous look with a luxurious shine.

Beauty Refresh Pricing

$19.80

The xoxo Gina Beauty Refresh Program ensures you never run out of favorites with automatic reorders. Choose your reorder rate at check-out.

Enjoy 10% off

Everyday Pricing

$22.00

Color and Care, Yours Every day

PERFECT PARTNERS
  • Inspirational Velvet Matte Vivid Lip Color -  Applied on the bottom lip the extra hint of gold gives your lips the perfect pout.
  • Coral Confidence Luxeline Precision Lip Pen -  Layered over a wash of vibrant coral gives the dreamiest Peach lip.
  • Bold and Beautiful Revitalizing Lip Crayon -  Blended together for the perfect earthy ombre.

Achieve a stunning glossy finish with our new Lip Glaziers. Here's how to get the most out of this versatile lip gloss:


Twist to Reveal Color:

Twist the base of the Lip Glazier to dispense the color through to the clear applicator top..

Glide Across Lips:

Glide across your lips for an even, glossy finish.

Layer for Intensity:

For a more intense glossy effect, layer additional coats as desired.

Versatile Application:

Use Lip Glaziers alone for a sheer, glossy look or as the finishing touch over your favorite xoxo Gina lip product for added shine and dimension.


Enjoy a gorgeous gloss that lasts up to 6 hours, ensuring your lips stay luminous and captivating throughout the day.

Polybutene, Simmondsia Chinensis (Jojoba) Seed Oil, Coco-Caprylate/Caprate,Polyethylene, Bis-Diglyceryl Polyacyladipate-2, Mica, Disteardimonium Hectorite, Synthetic Fluorphlogopite, Titanium Dioxide (CI 77891), Persea Gratissima (Avocado) Oil, Silica, Dipalmitoyl Hydroxyproline, Propylene Carbonate, Phytosterols, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Olea Europaea (Olive) Fruit Oil, Lavandula Angustifolia (Lavender) Oil, Tin Oxide, Sorbitan Oleate Ascorbyl Palmitate, Tocopheryl Acetate, Phenoxyethanol, Iron Oxides (CI 77491, CI 77492, CI 77499)

BEFORE AND AFTER

Rich gold for 24K shine

A rich gold gloss that delivers a 24K shine, ASSERTIVE is designed to make your lips stand out. This glamorous shade adds a bold, metallic finish that’s perfect for special occasions or whenever you want to feel like gold.

Why You Need It: Creates a bold, glamorous look with a luxurious shine.

So creamy and long lasting

These glide on so easily and they last all day. I am obsessed and so looking foward to see what comes next from this brand!

- Paige Alexander

Silky SMOOTH!!!!

I love how smooth this was to apply! It’s such a pretty color! I want them all.

- Aspen May

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