About Gina

MEET GINA RIVERA,

Gina made up her own rules to achieve her meteoric rise to fame. Hailing from generations of hairstylists and barbers, Gina did not merely follow in their footsteps; she created her own path and colored outside the lines.

Her success is directly attributed to developing businesses designed to help fellow entrepreneurs realize their business dreams. First, with the introduction of the 300-strong Phenix Salons suites, followed by the invention of the Colours by Gina hair color line, and through the intuitive business tool Gina’s Platform.

But Gina is not done, and she has another venture to help the public at large reawaken their sense of self. Introducing new xoxo Gina. An all inclusive beauty line that embraces Gina’s belief that beauty is supposed to enhance, not subtract. Starting with Lips, a simple swipe of lip color can instantly boost your self-confidence and overall sense of being.