MOST LOVED
BECOME A xoxo GINA ARTIST
Make beauty your business and discover what happens when creativity meets opportunity.
Exclusive Savings
Special pricing on all xoxo Gina products.
Business Tools
Everything you need to grow your beauty business.
Supportive Community
A network that inspires and empowers.
Flexible Royalties
Earn 30% from day one and grow your income with royalty opportunities.
SHOP BY CATEGORY
A curated edit of the products our community reaches for again and again. Loved for a reason.
ALL DAY MATTES
ALL ABOUT EYES
SIGNATURE LIPS
Founded by Gina Rivera, a beauty entrepreneur and industry trailblazer.
OUR story
A brand born from artistry, passion, and the belief that confidence begins with how you feel. Discover Gina's journey and the inspiration behind xoxo Gina.
OUR craft
From universal shades to innovative, skin-loving formulas, every product is crafted with intention where color, comfort, and performance come together.
OUR difference
Beauty that feels like you, powered by formulas that love you back and a community that lifts you higher. This is the xoxo Gina way.